Product Catalogs

CMP Product Catalog Design

Project Description: All CMP Product catalogs were years past due for a serious redesign. Every division catalog was redesigned from top to bottom included new product photography, copywriting, reorganization, improved technical information and all new page layouts. In addition, the entire InDesign file was recreated with styles, indexing, cross references and color themes.

Catalog Cover Design

Catalog cover featuring divisional colors and corporate branding on the spine. 

Product Page Design

Product page designed to organize sub-categories of products, including featured information and color/material options.

Featured Product Page

Page design with product information, features and benefits and product ordering table.

Section Header

Section header for improved origination including a category table of contents, large section title for easy location.

Challenges

• Interdepartmental project coordination between Marketing, Sales, Customer Service and Engineering
• Huge amounts of photography and design required
• Brand development and organization within the larger corporate brand structure
• Tight organization required to distill large amounts of information on a single page in a way that is easy to understand and helpful.