CMP Product Catalog Design
Project Description: All CMP Product catalogs were years past due for a serious redesign. Every division catalog was redesigned from top to bottom included new product photography, copywriting, reorganization, improved technical information and all new page layouts. In addition, the entire InDesign file was recreated with styles, indexing, cross references and color themes.
- Interdepartmental project coordination between Marketing, Sales, Customer Service and Engineering
- Huge amounts of photography and design required
- Brand development and organization within the larger corporate brand structure
- Tight organization required to distill large amounts of information on a single page in a way that is easy to understand and helpful.