Brand Design for Air X Product Line
Project Description: Air X is a brand new technology for hot tub therapy. This new product line required a total brand that had to be flexible enough to translate from the OEM level to retail stores to consumers. The complete brand strategy includes graphics, videos, print collateral and presentations.
- Industry unique concept of a brand tied to hot tub technology
- Self-running presentations designed for no-training/no-prep presenting by OEMs
- Development of new terminology and concepts to both explain and retain the unique nature of Air X
- Trademark brand name and brand terminology